Hollywood Has Had Its Worst Summer In Over A Decade And Here’s Why
Although there were many blockbuster movies this summer, 2016 will be remembered as one of the worst summers in Hollywood. Despite the studious earning almost as much money at the box office as in the previous year, the summer of 2016 is the worst since 2001. The reason is because too many studios are trying to make too many tent-pole movies without the audience share to go around. This means that many movies are competing on the same ground which is why some critically acclaimed films such as the BFG have flopped at the box office.
And it’s not just the gate receipts – worldwide hits such as Suicide Squad which performed well financially have been branded a disaster. This is because the movie failed to live up to the unreasonably high expectations caused by the marketing hype before the movie came out.
Another reason is that the audience is just sick and tired of rehashed movies – it was fun for a while, but we need a break from superhero movies and remakes or reboots. There’s just no original material in Hollywood anymore.
Take Independence Day: Insurgence for example – it could have been a huge hit, but we have seen too many apocalyptic movies to care anymore.
Of course, some of the movies didn’t succeed as they were just bad. Many blockbusters ignored basic things such as story arcs and character development. No one likes to see huge explosions without any kind of investment in the characters, but to be fair, Michael Bay made a career out of it. Not developing the characters is a big no-no for the audience, no matter how great your special effects are.
A part of the reason for not including more in story development, humor and humanity in movies is because of the cost – Batman v Superman has reportedly bumped its budget up to $400 million! This makes it clear that for that kind of money, you won’t cut out the scene with Superman fighting with Batman – you will cut the scene where he shows his humanity. The studios also think that overseas audiences (China) like these scenes more than the emotional ones, although this can be doubtful seeing the huge success of Finding Dory. The superhero movies are finally losing their hype after years of domination at the box office, and they’ve suddenly become dull and unappealing to the audience. Everyone’s trying to recreate The Dark Knight formula with a more philosophical take, but they end up failing because the directors are trying to make the characters something they’re not.
The most exciting things on the screen happening today are TV series. This summer was dominated by series such as The Night Of and Stranger Things, an 80s pop culture homage which is one of the best things seen on the small screen in years. Both series are nothing groundbreaking, but their material has a weight absent from tent-pole movie blockbusters.
As long as summer movies are too expensive to be creative, TV series and video games are going to rule the market. Would you rather spend $10 on seeing another Thor movie or would you pay a monthly (or annual) subscription on Netflix and binge watch Narcos or Stranger Things? How about spending your money on GTA V and bleeding your eyes out in front of the computer while running over people in public (in the game, of course)? Yeah, 9/10 people would choose the later.